Amazon Fire TV Stick 4K Select (newest gen), start streaming in 4K, hundreds of thousands of films and TV episodes, and free & live TV.

Enjoy brilliant picture quality and powerful performance with the Fire TV Stick 4K Select, delivering everything you need for essential 4K streaming. Experience movies and shows in 4K Ultra HD with HDR10+, bringing sharper detail, vibrant colours, and enhanced contrast to your TV.

Fire TV gives you instant access to a world of entertainment with tailor-made recommendations, fast performance, and built-in Alexa voice control. Watch all your favourites in one place, including BBC iPlayer, Netflix, Prime Video, YouTube, Disney+, Apple TV, ITVX, Channel 4, NOW, and thousands more (subscriptions may apply), plus free ad-supported content.

Setup is quick and simple—just plug it in, connect to Wi-Fi, and start streaming. With Alexa at your fingertips, search and launch TV programmes across apps using your voice.

Take gaming to the next level with Xbox cloud gaming—play blockbuster titles like Call of Duty: Black Ops 7, Hogwarts Legacy, Outer Worlds 2, and more directly on your Fire TV Stick 4K Select with Xbox Game Pass (subscription required).